ŠKODA supports Tour de France as the Official Main Partner for 16th time
ŠKODA is supporting the Tour de France for the 16th time this year as the official main sponsor and vehicle partner. The car manufacturer will be providing 250 vehicles to the organisers and race management. Leading the peloton will be a ŠKODA SUPERB serving as the ‘Red Car’ to Tour Director Christian Prudhomme. ŠKODA is also sponsoring the Green Jersey; for the fifth consecutive time, the car manufacturer’s logo will be featured on the jersey of the leader in the points classification in the Tour de France. Cycling fans can stay up-to-date with all the racing action by downloading the official Tour de France app ‘powered by ŠKODA’.
Alain Favey, ŠKODA AUTO Board Member for Sales and Marketing, emphasises: “As the official main partner of the Tour de France, we are presenting our brand to millions of cycling fans and sports enthusiasts during one of the most emotional sporting events in the world. In March, we extended our long-term partnership with Tour de France organiser A.S.O. for another five years to 2023. In doing so, we have laid the foundation for our continued mutual success and underline once again the central importance of cycling and the Tour de France to our sports sponsorship.”
ŠKODA is represented as the official main sponsor and vehicle partner during the prestigious cycling event. The Czech car manufacturer is supporting the annual event this year for the 16th time with vehicles for the organisers and race management. The fleet includes 250 cars, including the SUV models KODIAQ and KAROQ, as well as the bestseller OCTAVIA and the top model SUPERB.
The peloton will once again be led by a very special ŠKODA vehicle this year. The red ŠKODA SUPERB is tour director Christian Prudhomme’s mobile control centre, from which he can direct the race with the help of sophisticated communication technology. The ŠKODA SUPERB is the only vehicle in the field to cross the finish line with the riders.
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