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Paloma Faith & Kamiq TV Ad

In 1968 Sammy Davis Jnr released I've Gotta Be Me - an anthem to self-expression which celebrates the power of individuality. More than half a century after Davis released his track, ŠKODA ambassador Paloma Faith hasreprised I’ve Gotta Be Me in her own inimitable style. The song features in the current TV ad for the all-new ŠKODA KAMIQ.

Like Paloma, the KAMIQ is a spirited performer with a unique style.

Speaking about the new campaign, Kirsten Stagg, Head of Marketing, ŠKODA UK, commented, “We specifically chose these artists for this latest campaign; they are all inspirational people from across the UK who champion confidence and individuality, and embody our Driven by Something Different spirit. This campaign is purposely different from the category norm, and delivers a truly unique approach for ŠKODA.”

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